About us

We are Alice, Helena and Jess, three like-minded coaches based in the West Midlands,  who share the same passion and values for supporting students with their mental wellbeing through coaching. We enjoy working within the education sector, helping students, staff and parents to manage their mindset and achieve happiness in their lives. We each run our own coaching businesses as self-employed coaches and come together as ‘Clued Up Coaching’ to deliver our workshops, coaching sessions and talks in schools. Here is a little more about our backgrounds:

Alice is a former secondary school teacher including 11 years as Head of Drama of a vibrant department. She has worked as an associate coach / trainer with ‘Performing Perfectly’ for the NHS and provided Wellbeing training for large organisations such as Xerox, Adecco and Serco. She also runs workshops and Drama clubs in primary schools. When not working, Alice loves exploring the countryside in her campervan with her husband, 3 daughters and her dog.



Helena was formerly employed as a pharmacist by the Ministry of Defence and now works part time as a clinical pharmacist in the NHS, alongside working as a qualified coach, NLP Master Practitioner and clinical hypnotherapist. Helena has provided workshops for primary schools and acts as a pastoral coach for a children’s theatre school. In her spare time, Helena is a busy mum to 2 teenagers and a puppy, and loves to paint!


Jess has run her coaching business since 2015 as a successful one-to-one coach and NLP Master practitioner in her private coaching practice, as well as in schools, prison and the NHS as an associate coach. Jess offers training and workshops alongside her one-to-one coaching sessions and is a qualified Mental Health First Aid trainer offering MHFA training within the private sector. Outside of her coaching work, Jess enjoys walking, travelling and crafting.